Center for Advanced Management
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Dr. Bradley Wilson (University Melbourne)

Programm

  • Datum: 22.06.2009
    Zeit:
    12:00-14:00
    Ort:
    Raum E004, Kaulbachstr. 45

How to Apply the Latest Methodological Advances in Structural Equation Modeling To Your Work: Some Examples from Branding and Communication.

This talk will focus on application of some of the latest methods in modeling causal structural models. Specific mention will be made of complex models with higher order constructs. More advanced mediational and moderation testing approaches will be introduced with sponsorship and branding examples. Specific focus is given to the importance of indicant and path directionality examples. If you are an applied researcher investigating complex phenonemon you will benefit from attendance.


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