Prof. Oded Koenigsberg (London Business School)
Programm
- Datum: 30.11.2016
Zeit: 17.15 - 18.45 Uhr
Ort: Ludwigstr. 28, VG, Raum 211b
Price and Quality Decisions by Self-Serving Managers
This research studies the possibility that managers attribute firm performance to price and quality decisions in a self-serving manner: they tend to credit success in the market to the product characteristic that matches the commercial orientation of the business, but blame failure on the other. The problem with this reasoning is that managers then carry out adjustments based on biased information, which is suboptimal. The paper first models the phenomenon to clarify the cost of self-serving attributions to a firm. It then reports experiments that provide empirical support for the theory.