Center for Advanced Management
print

Sprachumschaltung

Navigationspfad


Inhaltsbereich

Prof. Ram Ramaseshan, Ph.D. (Curtin University of Technology)


Programm: Zwei Seminare!

Datum: 5. Juni 2018

Zeit: 17.00 - 18.30 Uhr

Ort: Kaulbachstr. 45, Raum E006

Titel: Publishing in Scholarly Journals

Abstract

“Publications in high impact journals are a necessity for academics and postgraduate students. In this seminar, Professor Ramaseshan will share his experiences in the process involved in publishing articles in scholarly journals and provide tips and effective strategies that would enhance the chances of acceptance of research papers in high impact journals.”

 

Datum: 7. Juni 2018

Zeit: 16.30 - 18.00 Uhr

Ort: Kaulbachstr. 45, Raum E006

Titel: The Moderating Effects of Customer and Relational Factors on Switching Costs - Customer Retention Link

Abstract

“Existing relationship marketing literature is devoid of an understanding of the conditions in which switching costs are effective as a constraint-based customer retention strategy. In this seminar, the authors propose a framework that examines if and how certain customer and relational variables impact the effects of switching costs on customer loyalty. The results suggest that the relationship between switching costs and customer loyalty is contingent on the moderating effects of several customer and relational variables.”