Prof. Valentyna Melnyk (Massey University)
Programm
- Datum: 24.07.2013
Zeit: 10:00 - 11:30
Ort: Ludwigstr. 28, VG
Cooling Down or Heating Up with Emotions: How Temperature Affects Consumer Response to Emotional Advertising Appeal
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- Prof. Valentyna Melnyk (Massey University)